Dads For Life launches 'Celebrating Fathers' initiative

Monday, 16.05.2016

A nation-wide community movement "Celebrating Fathers" has been launched to raise awareness of the importance of active fatherhood in the run-up to Father's Day this year. 

Get your Wristband, Dads!

For the first time, restaurants, retailers and attractions will come together in June to recognise the important role Dads play in the family today. 700,000 "My Dad for Life" kits consisting of a Father's Day card and wristband will be distributed to all children aged 2 - 19 across childcare centres, kindergartens, and MOE schools. These will also be distributed to our full-time National Servicement (NSFs). They will be encouraged to pen a personalised message on the Father's Day card and present it to their fathers or a father figure in their lives. The wristband signals the community's appreciation for fathers.

Another 150,000 kits will be distributed in the community to fathers who do not have children in the school or national service systems. Members of public can pick up a kit at the customer service counters of all SAFRA Clubs, and at cashier counters in Ya Kun Kaya Toast outlets across Singapore by 23 May 2016, while stocks last. The kits will also be distributed at various locations where the Dad Spotting comunity movements take place. 

This initiative is organised by Dads for Life, Mediacorp and supported by the Population & Talent Division and the Ministry of Social and Family Development.

According to Mr Edwin Chow (pictured below), founder of the Centre for Fathering in Singapore, "Traditionally, the responsibility for parenting falls more heavily on the mother, especially in Asian societies. Many studies have shown that our children thrive when fathers are just as involved with their upbringing. We hope that Celebrating Fathers will help dads recognise the invaluable role that they play in the family. Dads for Life hopes to connect with fathers in Singapore to equip and support them in their role as involved fathers."

In this collaboration, Debra Soon, Head, Family English Segment at Medicorp further mentions, "Mediacorp strives to bring families together with our content on television, radio or magazines, and also in organising meaningful events to celebrate families. We recognise the important role fathers play in families, and are happy to be part of this celebration of fathers' contribution to families."

Dad Spotting Community Movement

Volunteers from the People's Association, Temasek Polytechnic, Catholic High School and St Hilda's Secondary School will be out on the streets to spot fathers who are wearing the wristbands in the month of June. Fathers who are "spotted" will receive a surprise token of appreciation in recognition of their contributions to their families and to encourage them to continue being an involved father. 

Locations for the "Dad Spotting" events include MRT stations, Capitaland Malls and other public spaces across the island. Specific details on the time/venue of the "Dad Spotting" events will be revealed from end May on Dads for Life's Facebook page and website. Participating merchants include: 1933 by Toast Box, Bangkok Jam, Barossa, Bedok Mall, Big Box, EAT at Taipei, Food Republic, Gardens by the Bay, Junction 8, NTUC FairPrice, People's Association, Ramen Play, Siam Kitchen, Skechers, SMRT, Suki Ya, Tampines Mall and United Square. 

Deals for Dads

Furthermore, fathers who wear the wristbands in June will also be entitled to special deals at almost 200 locations islandwide. These deals are offered by over 40 community partners supporting the "Celebrating Fathers" initiative. Details of actual deals will be revealed on 31 May by Dads for Life.

Dads' Day Out event

On Father's Day on 19 June 2016, a special event called Dads' Day Out will be held at the OCBC Square at the Singapore Sports Hub, and feature fun-filled activities that promote father-child and family bonding. The event is free for all. Find out more at

Other Community Events

Other events and programmes are being rolled-out in June to recognise fathers. The National Library Board will host a special reading programme for dads and their children as part of the National Reading Movement. Madame Tussauds Singapor ewill be encouraging father-child bonding with a special "Spot the Dads" activity for families. As a finale to the "Celebrating Fathers" initiative, the Families for Life Council will also be organising a picnic on 25 June to encourage fathers to spend quality time with their children and families.

Kids World's Daddy Initiatives!

Inspired by this nation-wide Daddy movement, we at Kids World are also extremely excited to witness all these activities for families and dads in June. We too promise exciting events in June for Daddies and Families to explore. Stay tuned!  

Dads attending the Asian Parenting Summit organised by Mummys Market, this June, will also receive the wristbands. More information about Asian Parenting Summit and tickets are available at

Visit for more details of the "Celebrating Fathers" movement. 

If you liked this article, Like the Kids World Facebook Page as well!



Share your thoughts! If you have a similar story to share, tell us! We’d love to hear from you. Or you may also request an article on topics you’d like to read about.

Find Out More


Join our mailing list to receive updates, promotions and news from Kids World!