Kids World Fair Launches at Suntec this September Holidays!

Friday, 19.08.2016

Held from September 2-4 (Friday-Sunday) at Suntec Convention Centre Halls 401-403, the Kids World Fair 2016 is a fun-filled way for the whole family to kick off the week-long September school holidays.

Kids World Fair is the largest kids-centric fair to be organised in Singapore to date. The three-day fair will feature over 500 brands across three dynamic worlds of Fun, Education and Health, targeted primarily at young families with children aged 3-12 at the childcare, preschool, kindergarten and primary school levels.

Touted as “A World of Learning Adventure”, a plethora of activities held on the main stage and show floor has been planned. Highlights include:

  • Meet & Greet sessions throughout the day with popular cartoon characters Dora the Explorer and Diego, Teenage Mutant Ninja Turtles, Pikachu, Pororo & Friends, as well as cuddly brand mascots
  • Free health checks to assess eyesight, the spine, and body mass index for your child.
  • Food-sampling sessions at exhibitor booths Gardenia, Greenfields Milk, President Cheese, Vaalia Yoghurt, Skippy Peanut Butter.
  • Over 30+ workshops & free trial try-outs for participants to have a go at ballet, art, baking, shadow puppetry, coding, gymnastics, golf and more.
  • Numerous skills assessments conducted by over 60+ schools to evaluate your child’s competencies and capabilities for literacy, numeracy, reading, singing, and sportsmanship.
  • Scheduled appearances by personalities such as ex-national footballer Steven Tan, who will treat visitors to some well-coordinated footwork, as well as Singapore’s youngest International Memory Champion who is set to wow with his remarkable ability to recall multiple numbers in mere minutes.
  • Exclusive physical challenges courtesy of exhibitors Kettler and Skippy, who will invite visitors to outdo one another in a balance bike race, as well as a 1-minute skipping challenge respectively.
  • Fascinating novelty activities, such as scaling a 7-metre-high wall, using a banana as a controller, "feeding a cow" and exploring its diet, spinning music on a DJ turntable, dissecting a squid and more.
  • New product launches, such as Kinohimitsu’s Be Sharp Kids, a powdered nutritional supplement to optimise the cognitive and mental functions of a child’s growing brain, such as boosting attention and memory. Specially formulated for children over the age of 2, who will love its delicious chocolate flavour.

Kids World Fair’s “Daily Win” Giveaway is also currently ongoing throughout the month of August to drum up further excitement and anticipation for the fair. Every day until 31 August, Kids World is featuring an “offer-of-the-day” post on its Facebook page ( Visitors must fulfil three simple steps—Like, Share and Comment—for a chance to win that day’s particular giveaway. Daily Win prize winners will be announced on Kids World’s Facebook page by noon the following day and prize collection will be at the exhibition venue. Over S$7,000 worth of prizes stand to be won during the giveaway period.

Parents can also go online to register their children for educational and experiential Trial Classes ( as well as Meet & Greet sessions ( that will take place throughout the three days of the fair. The Meet & Greet will happen on-stage for ‘live’ interactions with popular characters: Dora the Explorer and Diego, Teenage Mutant Ninja Turtles, Pikachu, Pororo & Friends. Each session has limited places and online registration is from 15-31 August.

Furthermore, 1,500 free goody-bags with an estimated retail value of S$100 each will also be given away during the fair. Visitors can register online for their goody-bag redemption voucher at During the fair, 500 goody-bags will be distributed per day on a first-come-first-served basis to those with the voucher.

To complement the fair, Kids World will launch its inaugural issue of Kid Matters magazine, which contains a 16-page companion show guide, featuring articles covering a variety of parenting and child topics, as well as exclusive coupon deals which can be used to enjoy discounts at participating exhibitor booths. Complimentary copies will be available at the door and the e-magazine may also be downloaded at

KIDS WORLD FAIR – A World of Learning Adventure

HALLS 401-403,
1 Raffles Boulevard, Suntec City, Singapore 039593 
11am - 9pm (Fri & Sat) | 11am - 8pm (Sun)
FREE Admission


About Kids World

Kids World was founded by Mummys Market, creator of the popular Baby World and Baby Market brands of fairs that have been serving the needs of young parents throughout the last four years. Growing up with our Baby World and Market parents, Kids World seeks to help parents all around create a better world for their kids. Where Champions Grow, Kids World is the one-stop portal for parenting articles, directory listings, as well as events for the family.

We focus on the three fundamentals and worlds that make a happy child, allowing them to become the best they can be:
• Health World – A healthy childhood leads to a healthy adult life
• Fun World – The family that plays together, stays together
• Edu World – Enhancing intellectual and social development through early childhood education

Bridging the three key worlds of health, education and fun, Kids World aims to empower every individual who champions children and childhood. Under the Kids World umbrella, our initiatives include:

  • A one-stop information web portal via with parenting tips, articles, directory listing and related events.
  • A print publication Kid Matters distributed during the Kids World Fair.
  • Electronic direct mailers to our subscribers.
  • Events and exhibition management, with Kids World exclusives from “The BIG Kids World Workshop” in March 2016, to the upcoming Kids World Fair; as well as partner campaigns, primary and preschool outreaches.
  • Social media news and announcements via Facebook and Instagram.

Kids World welcomes parents (consumers) and partners (collaborators and clients) to be part of our online community by liking and sharing our content and subscribing to our digital mailing list.

Connect Socially:

About Mummys Market

Mummys Market is the leading marketplace for parents in Singapore. Since 2012, Mummys Market has steadily grown to be the no.1 leading and one-of-its-kind online/offline shopping destination for mummies in Singapore, providing over 3,000 brands on pregnancy, birth, babies and toddlers, and a good mix of local and international brands. Shopping for baby gear should not be complicated and overwhelming, and Mummys Market helps to make it fun, enjoyable and simple by meeting the needs of busy mums out there.

Mummys Market also owns and runs the successful Baby World and Baby Market brands of fairs, and is to-date, the largest and most prolific organiser of its kind in Southeast Asia. The fairs happen four times a year and garner the highest visitorship in Asia, with a total of 320,000+ visitors combined. With a passion for the family and all mothers, Mummys Market is set to provide even more parenting support for its large network of young parents and seeks to be their all rounded, marketplace-of-choice in 2016—and beyond.

More at

If you liked this, be sure stay tuned to future events and news at the Kids World Facebook Page!



Share your thoughts! If you have a similar story to share, tell us! We’d love to hear from you. Or you may also request an article on topics you’d like to read about.

Find Out More


Join our mailing list to receive updates, promotions and news from Kids World!